Wednesday, July 30, 2008

And Half The World Goes Hungry!

The European Union allows fruits and vegetables to be sold only in prescribed sizes and colors (such as its 35 pages of regulations governing 250 varieties of the apple, or rules that cucumbers must be straight and bananas curved). In June, British marketer Tim Down complained that he was forced to discard 5,000 kiwi fruit because they were 1 millimeter in diameter too small and one-fourth ounce too light. (It is illegal even to give them away, as that would undermine the market price.) "Improvements" in the EU system continue, according to a July Washington Post dispatch from Brussels: Despite 10 pages of standards on the onion and 19 amendments, the Dutch Ministry of Agriculture recently issued a report urging further refinements, using 29 pages and 43 photographs. [Washington Post, 7-8-08; Daily Mail (London), 6-27-08]

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